ABOUT
Nucleus comes from inside the control room — over a decade producing NHL, NBA, and MLB broadcasts at a regional sports network, watching skilled crews burn hours on work a machine should do.
The regional sports model broke, teams took their broadcasts in-house and direct-to-consumer, and the crews got smaller while the shows didn't. The tooling never caught up — media managers still hand-log games, interns still track sponsor reads on clipboards, and rookie operators still learn by missing moments on live air.
Nucleus is the answer we wished someone had built for us: AI that removes the drudgery and leaves the judgment, deployed in a way a broadcast engineer can trust, priced the way broadcast actually works.
OPERATING PRINCIPLES
Reliability beats features. Edge-first, offline-tolerant, frozen during the season.
Nucleus removes drudgery, never judgment. Nothing fires on air without a human.
Every claim is measured or it isn't made. Methodology is public; your numbers are validated on your broadcasts.
Demos here are run by the founder — the same person who'll answer your game-night call.
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