01 SPONSOR INTEL

The operating system around sponsorship revenue.

Today, fulfillment lives across sales grids, spreadsheets, email approvals, creative folders, manual logs, broadcast notes, and postgame reports. Sponsor Intel collapses it into one connected workflow — where every sold element traces from package to proof, and every broadcast placement can be detected, logged, reviewed, measured, and reported from the same source of truth.

See your grid rebuilt → What is fragmentation costing you?

THE MATH YOUR RENEWALS DEPEND ON

Estimate your at-risk inventory

Home broadcasts / season44
Broadcast sponsors25
Avg. annual deal size$150,000
$187,500
Estimated annual inventory undelivered, unlogged, or undocumented at a conservative 5% rate across fragmented tracking. Missed fulfillment drives make-goods. Undocumented fulfillment weakens renewals.

BEFORE / AFTER

The spreadsheet stack today

  • CRM says one thing, the grid says another, the traffic sheet says a third
  • Creative approvals buried in email threads, attachments, and version confusion
  • Sponsor placements can air without being detected, captured, or tied back to the deal
  • Client reports are assembled by hand, days later, often without impression math

With Sponsor Intel

  • Packages built from a live inventory catalog — no double-selling stale assets
  • Sponsors approve creative in a portal, with versions and an audit trail
  • Operators and automated detection work together in a shared game log; ad ops reviews every entry
  • The sales grid, traffic sheet, fulfillment report, impression summary, and client report are generated outputs — always current

HOW IT WORKS

From closed-won to client report

Sell from the catalog

Packages are built from a controlled inventory catalog with live availability — reads, gameflows, scorebug features, power-play sponsorships. Reservations hold inventory while the deal is open; closed-won converts them to commitments.

Generate obligations

Deals become game-by-game obligations — binary, fixed-count, or event-driven. A splash screen may be binary. A branded feature may require three runs. A power-play sponsor runs every power play, however many there are. The sales grid and traffic sheet are generated from this data, never maintained by hand.

Approve creative in one place

Design uploads creative, sponsors approve or reject with comments in a lightweight portal, and the approved version flows straight onto the game-day checklist. "Did the client approve this version?" gets a permanent answer.

Detect and log the game together

Operators work a shared, real-time game log — multiple operators, one source of truth, split grids for two-team broadcasts. As sponsor reads, graphics, logos, and in-game elements appear during the broadcast, Sponsor Intel helps detect, log, and organize each run with UTC time, period, clock, notes, creative version, and obligation context.

Review, measure, report

Ad ops accepts, rejects, or marks entries missed — operators and detection capture the evidence, reviewers decide what counts. Audience metrics turn accepted runs into estimated impressions by element, sponsor, game, and deal. The finalized client report exports in one click, including your legacy CSV format.

QUESTIONS PARTNERSHIPS TEAMS ASK

We live in our sales grid. Do we have to give it up?
No — you stop maintaining it. The grid becomes a generated output of structured package and deal data, so when the deal changes, the grid changes. Your legacy CSV format (Show, Sponsor, Element, UTC Time, Quarter, Clock, Notes) exports exactly as it does today.
Does this replace our CRM?
No. The CRM keeps pipeline, forecasting, and account ownership. Nucleus owns what CRMs can't: inventory, obligations, creative status, fulfillment evidence, and impression reporting. Packages sync to the CRM; closed-won activates the deal in Nucleus.
Can a report defend a make-good conversation?
That's the design goal. Every accepted run carries evidence — timestamp, period, clock, notes, source, and obligation context — reviewed by ad ops before it counts. Missed obligations stay visible instead of disappearing, because make-goods and renewals depend on knowing them.
How do impressions work?
Audience metrics per game — and per window, like a quarter or a power play — are applied to each accepted run, so a sponsor report shows delivered elements and estimated impressions per element. Renewal conversations start from numbers, not memory.
Who sees what?
Roles are first-class: sales sells, ad ops reviews and finalizes, operators log without seeing pricing, designers manage versions, sponsors approve creative and view their own reports — never other sponsors' data.
Who owns the data?
You do — packages, logs, evidence, and reports, exportable in open formats any time. The full policy is on the trust page.

Your grid, rebuilt as a system.

Send your current sales grid and one game's sponsor log. We'll return them rebuilt in Nucleus — generated grid, broadcast-aware game log, impression summary, and sample client report.

See your grid rebuilt →