COMPARE

Pick the right tool.
Even if it isn't ours.

Three comparisons buyers actually face — stated plainly, including where the other option wins.

VS. MANUAL LOGGING — THE REAL COMPETITOR IN MOST DEALS

Interns & spreadsheets

  • Costs little on paper; costs renewal leverage in practice
  • Coverage depends on staffing, attention, and the night
  • Wins when you produce a handful of events a year — honestly, keep the spreadsheet

Sponsor Intel

  • A shared game log with structured evidence — time, period, clock, notes — every game
  • Ad-ops review on every entry; missed obligations stay visible — auditable trail
  • A paid 10-game proof runs alongside your current process and measures the gap

VS. BRAND-SIDE MEASUREMENT PLATFORMS

Media valuation analytics

  • Exposure scores and media-equivalency value, sold mostly to brands and agencies
  • Strong cross-property benchmarks — genuinely useful for valuation
  • Doesn't populate your sales grid or defend a make-good line by line

Property-side delivery intelligence

  • Operational record of what aired: element, timestamp, copy, status
  • Exports into the grid your team invoices from
  • Complementary, not exclusive — their valuation can sit on top of our delivery data

VS. YOUR EXISTING MAM

The MAM you already run

  • Deeply integrated with playout and edit — keep it
  • Classification and search were never its strong suit
  • Migration projects are how broadcast software dies

Ingest, alongside

  • The AI classification and search layer on top — we index, we don't migrate
  • Sport-tuned taxonomy, natural-language search, season-compounding value
  • Open-format export means trying it risks nothing

Still deciding?

Bring the comparison to a call — we'll tell you honestly if a competitor fits better.

Book a demo →